Means that decisions about behavior. With modesty in various dimensions must be conscious mastery to think about the long term. The goal and how to appropriate knowledge in the operation. Consideration of factors and relevant information must be looked at long term. As well as the impact of action and risk are moderation, both at present and in the future.Reason in philosophy meaning and implication of different. Rationality in economics. Because the rationality in economics. As a concept to analysis the assumption that consumers know their satisfied and พฤติกรรมการบริโภค with consistency, as if like oranges more than fruit. And like the rambutan than mangosteen, would like oranges more than mangosteen. Also assume that consumers know their purpose and will be operated to achieve the purpose by the limitations of the budget, the understanding that Economics makes people greed. Because it says consumers demand unlimited. And satisfaction from the consumption of goods. Conclusion this is incorrect. For unlimited as compared with the available resources. Is the assumption implies scarcity of resources, make resource allocation, effective. The analysis of the reason to assume consumers satisfaction from.Consumer goods and services budget restrictions. A basic assumption for the demand for the goods. Must define very satisfied from the consumption of goods. This analysis can be extended to the satisfaction of consumers, not with the consumption of goods and services. But on the other, such as equality in society, a good environment, are acceptable in society. It is the purpose of consumer satisfaction will be a more comprehensive analysis of the preliminary.
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