The advantages of strategic planning is to make the company can respond to a changing environment quickly. With a reality like this, it's important to plan the strategy, more important, while the economy of the European Community (Economic Community in Europe) has changed to cause barriers to trade and markets in ASEAN. (Asian Markets), especially in China, which is opening the country as there is a globalization of business, the General. Strategic planning may need to prepare well so that the company can enter the race, which the Manager will have to change the environment carefully to allow organizations to expand and survive.
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