ARPU and Churn RatesAverage revenue

ARPU and Churn Rates
Average revenue per user (ARPU)
provides the company a
granular view (at a user or unit basis) and allows it to track
revenue sources and growth. Churn rate refers to the
proportion of contractual customers or subscribers (typically
called postpaid) who leave a supplier during a given time
period. Both are commonly used success indicators in the
wireless telecommunications industry. AT&T reported
wireless fourth quarter (4Q) 2009 postpaid ARPU of $61.
,
a 2.6% increase over 4Q 2008. Postpaid data ARPU was
$19.
16
, up 17.5% during the same period [10], much of which
can be attributed to iPhone subscribers. AT&T reported
iPhone subscribers ARPU was approximately 60% higher
than the average subscriber, with significantly lower churn
rates than the overall AT&T subscriber base [11]. Postpaid
churn dropped to 1.19%, with AT&T recording six
consecutive quarterly periods of reduced churn [10], a trend
which is most likely attributable to the iPhone. From an
ARPU and churn perspective, iPhone can be considered
successful.

ผลลัพธ์ (อังกฤษ) 3:

and ARPU Churn Rates
Average revenue per user (ARPU), the company provides a

granular View (at a user or Unit basis) and allows it to track
revenue sources and growth. Churn
rate refers to the proportion of contractual customers or subscribers (typically called
postpaid) who leave a supplier during a given time period
. Both success indicators are commonly used in the
wireless telecommunications industry.AT & T reported fourth Quarter
Wireless (4 Q) 2009 postpaid ARPU of $61.
,
4 a 2.6 percent increase over 2008 Q. Postpaid data
ARPU was $19.

16, up 17.5 percent during the same period [10, much of which can be attributed to
iPhone subscribers. AT & T reported
iPhone ARPU subscribers was approximately 60% higher than the average
subscriber, with significantly lower churn
rates than the overall subscriber base AT & T [11 . Postpaid
churn dropped to 1.19 percent, with AT & T
recording six consecutive quarterly periods of reduced churn [10, a trend
which is most likely attributable to the iPhone.From an
ARPU and churn perspective, iPhone
can be considered successful.