-The current target to a relatively affordable price. And rarely understand the quality or use of the items in each category.-Is a brand that is very little audience in mind.
- The current target recognition of relatively inexpensive price. And do not understand the quality or use of the product in each category - a brand that comes to mind very few prospects.
- present target recognition the price is quite expensive. And not to understand the quality or use in each product type - is a brand in the target group, very little