Chen & Ching. (2002) and Dutu & Halmajan. (2011) factors affecting the ability of customer relationship management (CRM) the information technology. Include information technology infrastructure And the ability of the staff in the use of information technology Benito & Benito. (2005) to study the organizational factors, green consists of planning and system of organization. Take action and communication. The focus of marketing Day & Van den Bulte. (2002) factors ความสามารถการจัดการ customer oriented relationship. Contains the focus is to maintain the relationship with customers, business model, and information to customers in a relationship.
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