The analysis of 4 Ps1. Head & ShoulderProduct (Product).The image clearly. Get rid of dandruff and hair.Place the intermediate product was low on.Saetngoklin properties, which clearly is a medication mix.Presentation of scientific research support.The price (Price).The price on the market, RedstoneDistribution channels (Place)Covers the general distribution channels that reach consumers.Access to all distribution channelsEvent marketing (Promotion)Continuous activitiesAccess to consumer advertising and marketing communications clear and appropriate to the location of the product.2. PanteenProduct (Product).Many of the scents and many different recipes to choose from.Position is a premium level product for the mass market.Plus, the product's innovative productsThe price (Price).Bid item in premium levels.Distribution channels (Place)Covers the general distribution channels that reach consumers.Access to all distribution channels Event marketing (Promotion)Continuous activitiesAdvertising consumer access.3. SunsilkProduct (Product).Many of the scents and many different recipes to choose from.Position as a middle-level or product standard for the mass market.Presentation of an item, highlight the product's nourishing hair condition check box.The price (Price).Bid item in standard level, consumers can access all groups.Distribution channels (Place)Covers the general distribution channels that reach consumers.Access to all distribution channelsEvent marketing (Promotion)Ongoing activities, advertising, access to consumers.4. RejoiceProduct (Product).The initial emphasis of the 2 in 1 shampoo for mass market pictures.Place the item to be a mass market for the market to bottom.The price (Price).The price level ecomomyDistribution channels (Place)Covers the general distribution channels that reach consumers.Access to all distribution channelsEvent marketing (Promotion)Not so much Use of the media the way TV is primarily.5. DoveProduct (Product).There are many recipes to choose from, and the smell is not so much.Position is a premium level product for the mass market.We offer gentle and safe for users.There is a mixture of milk.The price (Price).Bid item in premium levels.Distribution channels (Place)Select the target group-specific distribution channels primarily market.Event marketing (Promotion)There are many activities in both the use and the various advertisement campaign.6. FeatherProduct (Product).Many of the scents and many different recipes to choose from for a variety of conditions, Thomson consumer hair.Position a product at the mid-to-bottom for the mass market.Focus on brands that have long paired with Thailand society.The price (Price).The price level of economy, anyone can access it.Distribution channels (Place)Covers the general distribution channels that reach consumers.Access to all distribution channels Event marketing (Promotion)Use every activity, but does not emphasize either too much.7. CarrollProduct (Product).The emphasis is on fresh, fruity aroma and from nature.Position as a mass market that suits those who like perfume.Trade show success as female heightThe price (Price).Bid item in standard level, consumers can access all groups.Distribution channels (Place)Placed only a few channels, such as a convenience store and hypermarket.Event marketing (Promotion)Not so much Use of the media the way TV is primarily.
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