McDonald 's is another one brand that hard. In the negative image of fast food out by bringing in a Lifestyle theme to adjust your position. Through the mechanism of distribution channel (Place) and its products (Product Line) wide.Free "fast food for health."
.The drill that strategy. "Channel" is the first sequence, we see "operation renovat point over the past few years ago, the result from this point, we can see a McDonald's in a
.Moreover, can make customers sit in extra long up from 10-15 minutes, 35 minutes, which, of course, that it affects the cost of increasing customer 3-5% per time.
the Re-image to do with adding new fields. A 17-20 of
.Of course, the "store" highly influential toward building a Emotional to distract and come. Shopping service, but the goods and services that result. The formation of good experience, as well as
.The case of McDonald stepped in to that point, product strategy, it was decided to "build a variety (Variety)." To expand its customer base from teens to have wider, which Quick Service Restaurant (QSR)
Marketing Communication
.The "marketing communication model." We began to change, as well as from the way of life of the customer was a mess ขึ้นย่อมต้อง communication clear and gain more! Communication wire.Mass media, such as the original advertising may not enough!What McDonald's focus is "Two-way communication between business and customers." more and more. For a compact relationship and create awareness in the brand's business
.Such a campaign that is very popular Global Casting Call is to provide customers around the world the opportunity to print their pages. In the package of McDonald's. By those customers will need to send the photo and article briefly.The present campaign. It has millions of people, to log in on the web and join the thousands of projects
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