Occurs during the process of purchasing that allows consumers access to your target shopping. In other words: hedonic values derived from the time of purchase is not derived from an item.
Occurred during the purchasing process allows consumers to access the target of shopping. In other words, the hedonic values derived from the time of purchase. Non-derived products
Happen during the purchasing process that allows consumers to access the target of shopping. On the other hand, is said hedonic values derived from the period of shopping. Does not come from the product.