The Group company and distributor focused on making the Above the Line marketing activities (marketing media that reach broad groups of consumers) to create demand for the consumption of the products of the group through the company's marketing group. In Cambodia, taking forms of marketing activities in Thailand to the country applied to marketing in Cambodia. Together with the dealers, such as support for the concert to push boxing tournament of BA-Ka Raja woprom band with distribution. The Group's products, for example, consumers try to drink. There are also live concerts it on television to advertise the products of the Group and create awareness to the trademark "BA-Ka Raja wadaeng" and indirect band carabao.
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