Creating a great Brand, we will need to know the different strengths (Unique selling proposition); And then present it to come out, people get to know before competitors. Stand in a standing don't change. By positioning it is important as a theory in the mind of consumers, because most people will remember the first thing that comes in mind is always that brand is creating a reputation. The reputation is very important as a source of trust (Trust) is the source of credit is something that accurately reflect the past and define the future. The brand is what enhances the value given to the business.
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