In today 's just-in-time world the ability to respond to customers' requirements in ever-shorter time-frames has become. Critical. Not only do customers want shorter lead times they are, also looking for flexibility and increasingly customised. Solutions. In other words the supplier, has to be able to meet the precise needs of customers in less time than ever before.The key word in this changed environment is agility. Agility implies the ability to move quickly and to meet customer demand. Sooner. In a fast-changing marketplace agility is actually more important than long-term planning in its traditional, form. Because future demand patterns, are uncertain by definition this makes planning more difficult and in sense, a, In hazardous.
! The, futureOrganisations must be much more demand-driven than forecastdriven. The means of making this transition will be through. The achievement, of agility not just within the company but across the supply chain. Responsiveness also implies that the. Organisation is close to, the customer hearing the voice of the market and quick to interpret the demand signals it receives.
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