iPhone & Growth Strategy
1.) In the beginning, ... Apple has used primarily Diversification Strategy (growth strategy with new business - new products. And new markets) ... The different lines of business from the computer. A mobile smart phone ... Situated in the mobile market of smart phones is a growing trend
2.) Later, after being released to the market ... Apple iPhone market penetration strategy or Market Penetration Strategy by its target user base. mobile markets such as America, through publicizing (the CEO + PR Marketing led by Steve Jobs was pioneered in the market. Branding and reliability) as well as a partner in the business (Partnership Marketing) with the Network Provider (Provider Network Mobile) with the major difference ... which we have built very well and you. iPhone also has a finisher or Core Value to meet the needs of the user as well as innovative, intuitive + Sport + App. in the answer to the Lifestyle + Entertainment. As well)
3.) After successfully penetrate the home market ... Apple's strategy to accelerate the development of the market (Market Development Strategy) by expanding into new markets (New Market), expand into new market potential. In Asia and Europe, etc.) you use iPhone with the original product. Proved Success in the US market
, 4) and came to the present day ... Apple will focus on strategy or tactics, Product Development Manager ... After moving into a new business Penetration of mobile users successfully. And expand our customer base and fans all over the world ... In turn, an increase in sales was the kind that made a substantial fortune. By issuing new products constantly. We can see from the iPhone 4, iPhone 5 and iPhone 6 with the latest special edition, more than ever ... Which of these products When the market It has a worldwide fan. Anxiously waiting for ... Like this article below To prove that Tim Cook takes iPhone on the right track by accelerating product development to continue.
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