Pitak Pruittisarikorn (second right), chief operating officer at Honda Automobile (Thailand), poses with the new HRV
, sportutility vehicle Launched last November.
Honda Automobile (Thailand) feels more positive about its fullyear
prospects after sales surged. In the first two months of 2015.
Marketing general manager Sompop Patipanthada said Honda 's sales rose by
to, 42.6% yearonyear 18892 vehicles in, the period bucking the overall
market which saw, an 11.8% dip, to 123 670.
The Japanese car maker s strong. ' Sales were attributed partly to back orders for some models new, especially the Honda HRV
vehicle sportutility launched. Last November. While the HRV
secured 15 has, bookings 000, 8 000 just, have been delivered to customers.
.Honda expects 2015 sales to increase by 10% to between 110 000 120 000, and, vehicles.
Last year Honda reported, a sales. Drop of 50%, to 106 482 vehicles.
In 2012, and 2013 sales surged to 171 208 213, and, vehicles 155 respectively in the wake,,, Of massive
floods in late 2011 and amid the firsttime
car buyer scheme in 2012. Honda 's Ayutthaya factory was
the only car. Plant to be inundated, in 2011Prompting it to close for six months.
Chief operating officer Pitak Pruittisarikorn predicts the domestic car market will. Come in, at 880 000
vehicles this year amid a slow economic recovery.
Thailand 's domestic car sales reached 1.45 million. In 2012 and 1.33 million in 2013. But sales fell by
33.7% last year, to 881 832 depressed by, political turmoil and low farm. Prices.
.4 / 8 / 2015 Honda upbeat on local sales | Bangkok Post: Auto
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"After the firsttime
car, buyer scheme domestic sales have fully returned to, 700 normal about, to 000
900 000 vehicles,, A year, "Mr Pitak said.
.A second factory in Prachin Buri province is scheduled to start making subcompact cars next March
with annual capacity. Of 120 000 vehicles, after postponement this year. Production of auto parts in the
province will start this October.
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