The purpose of this research is 1. To compare the operation behavior proactive service with psychological and social aspects of ตัวแปรลักษณะ customers and employees the overall group with different
2 social biology.To study the interaction between psychological and social characteristics that affect the behavior and performance of the overall network proactive service staff group with different social and biological 3.In order to predict the performance of a proactive service With psychological and social aspects of characteristic variables of employee company
.The sample in this study is the customer service staff in the office customer service customers throughout the 26 branch, both male and female number. 300 people
.Data were collected in the study were 9 when including a general inquiries (general characteristics Biological Society). Questionnaire psychological characteristics, including อนาคต- orientation and self control, loyalty to the enterprise.The attitude and practice proactive service questionnaire about social characteristics, including support from the organization, socialization, Questionnaire about the behavior and performance proactive service data analysis.Statistical test t (t-test) and statistical testing of F (F-test) statistical analysis of variance two-way (Two-Way Analysis of Variance) were statistically the sequence. (Hierarchical Multiple Regression Analysis)
.The results showed that 1. Find interactions between variables in future orientation - self control and high support from the enterprise. Affecting performance proactive service in small groups, including employees with a master's degree (P <. 05) 2.The interactions between variables of organizational loyalty and socialization Affecting performance proactive service in small groups, including employees older work 1-5 years and staff at the age 10 years. (P <. 05) 3.The interactions between the achievement motivation and perceived organizational climate affecting job behavior proactive service in subgroups. Include staff education master's and staff with a position Retention (P <. 05) 4.Search results to predict performance proactive service found that the variable 4 psychological variables. Be able to predict the performance of the staff proactive service customers include the 5.7 has predicted that matters is the support of the organization and perceived atmosphere in the organization. And in the subgroups by predicting the maximum in the male, the predictors that matters is the support of the organization and perceived atmosphere in the organization.Device Service without meeting predict important significant.05 when the variable characteristics of the social 3 indicators. The support from the organization, socialization, perceived the atmosphere in the organization. In a series of predicting the influence of the 2 control variable sequence 1 constant appears.14 has predicted that matters is motivation, attitude toward work, proactive service Perceived atmosphere in the organization. In the subgroup of all types can predict and increased. By predicting the highest increase in the male by a prediction that matters.Future orientation - self control, achievement motivation, support from organizations and climate perception in the organization. Predict increased minimum in the female by a prediction that matters is attitude towards work, proactive service
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