At present, most people start more health conscious, such as exercise or play sports, make to buy sports equipment, clothes and more, start with the role. And researchers are exploring the frequency in use of sports equipment and clothing brand. Nike because our brand Nike is brand sports equipment and sports clothing that dominate the ratings. One of the world accounted for 42.3 percent% Nike as an agent of success and a symbol of the new generation. For Thai, and Nike is a leading brand that today almost no one does not know, especially in a group of people interested in the sport and has a modern lifestyle. Do not stop your Nike media image has come out to a good level of quality both in price and design promotion, Nike is widely accepted. And become an item that is in the mind of the consumer's market for athletic shoes. Because Nike has its value creation strategy aimed to use media to present the image of the brand operation plus a center that is known to the target audience more effectively. Enables consumers to recognize Remembering the brand. including purchase and come back to buy again. So, Nike is trying to use a variety of strategies to make their brands still have high value in the world market. By creating awareness on quality brand to link relationships between consumers with goods until a conviction against the brand, which is expected to make the Nike can dominate the market here.
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