Opportunity
• Coffee drinking habits of consumers have changed trend direction to drink more coffee.
• The quality raw materials in Thailand.
• Determined to be the leading coffee to create a brand known for its customers, such as the airport and department stores.
• Consumers have tried new products having regard to more flavorful and nutritious and identified with less brands.
• Thailand is rich in agricultural resources, both circulating fruit in every season.
• The trend of consumers prefers to drink more coffee.
• Able to meet the needs of consumers by the individual consumer can choose the taste on demand.