Both entities and other hardware companies like Ace are already on-line. An article titled “Home Depot’s Self-Improvement – Company Business and Marketing” by Eric Young in The Industry Standard, September 11, 2000, indicates that Home Depot is the last major player to go on-line, but brings the deepest pockets. Those of us that have stood in line with the contractors realize that many of Home Depot’s items are ill-suited to a web enterprise and the clientele is equally ill-suited. Contractor sales are such a significant portion of Home Depot’s sales in comparison with the mix at True-Value, that it is likely that True-Value will ultimately benefit more from an e-commerce division.