• Identify customers individually.

• Identify customers individually. Obviously, you can't have a relationship with an audience or a population, but only with an individual. So before you can establish a relationship you must be capable of identifying customers, one customer at a time. You don't have to have each customer's name and address, but you need to know that the customer on the phone right now is the same one who was in the store yesterday, or on your Web site the day before that.
• Differentiate customers, one from another. Customers differ from each other, in terms of both their value to your business, and what they need from your business. What a customer needs from you will drive behaviors that you can observe. And behaviors will create (or destroy) value.
• Interact with customers. Almost by definition, a relationship depends on some interaction between two parties. You want those interactions to be cost-efficient, so drive more and more interactions into more efficient channels. But you also want them to be effective -- that is, to tell you something about the customer's needs or value, for instance, that you can't learn simply by observing.
• Customize for customers. The "pay off step" for managing a customer relationship comes when your business behaves differently toward that customer. We call this "customization" even though we're not necessarily talking about it in terms of literally customizing the product or service. But whenever I treat Customer A different from Customer B, based on what I think I know about their differences, I am "customizing" the customer's treatment.

ผลลัพธ์ (อังกฤษ) 2:

• Identify customers individually. Obviously, you can not have a relationship with an audience or a population, but only with an individual. So before you can establish a relationship you must be capable of identifying customers, one customer at a time. You do not have to have each Customer's NAME and address, but You Need to know that the Customer on the Phone Right now is the Same one Who was in the Store Yesterday, or on your Web Site the Day before that.
• Differentiate customers. , one from another. Customers differ from each other, in terms of both their value to your business, and what they need from your business. What a customer needs from you will drive behaviors that you can observe. Will create and behaviors (or Destroy) VALUE.
• Interact with customers. Almost by definition, a relationship depends on some interaction between two parties. You want those interactions to be cost-efficient, so drive more and more interactions into more efficient channels. But also You Want them to be effective - that is, to tell You Something About the Customer's Needs VALUE or, for instance, that You Can not Learn simply by observing.
• Customize for customers. The "pay off step" for managing a customer relationship comes when your business behaves differently toward that customer. We call this "customization" even though we're not necessarily talking about it in terms of literally customizing the product or service. But whenever I treat Customer A different from Customer B, based on what I think I know about their differences, I am "customizing" the customer's treatment.

ผลลัพธ์ (อังกฤษ) 3:

Education Identify customers individually. Obviously you, can "t have a relationship with an audience or a population but only,, With an individual. So before you can establish a relationship you must be capable of identifying customers one customer,, At a time. You don "t have to have each customer" s name, and address but you need to know that the customer on the phone. Right now is the same one who was in the store yesterday or on, your Web site the day before that.Education, Differentiate customers one from another. Customers differ from, each other in terms of both their value to, your business. And what they need from your business. What a customer needs from you will drive behaviors that you can observe. And behaviors. Will create (or destroy) value.Education Interact with customers. Almost, by definition a relationship depends on some interaction between two parties. You want. Those interactions to, be cost-efficient so drive more and more interactions into more efficient channels. But you also. Want them to be effective - that is to tell, you something about the customer "s needs or value for instance that you,,, Can "t learn simply by observing.Education Customize for customers. The "pay off step" for managing a customer relationship comes when your business behaves differently. Toward that customer. We call this "customization" even though we "re not necessarily talking about it in terms of literally. Customizing the product or service. But whenever I treat Customer A different from Customer B based on, what I think I know. About, their differences I am "customizing the customer s treatment. ""