This study has implications for libraries other institutions and, information, related shareholders such as publishers. That seek to understand and accommodate user preferences in an increasingly digital Internet-based information, environment.? The study provides unique insight on user choices and preferences when reading books. Additionally ebooks and, eReaders. Are a rapidly evolving and popular technology that is of great interest to media companies and publishing companies. Findings. From this study provide a direction in understanding who is adopting such technology and how it is being implemented.
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