You can reduce how much prices.You can reduce the price to the customer at the customer bought the shares at the time, and inori, or you will reduce the price to the customer on the purchase page.
You can reduce how much you can lower prices to customers, but when customers buy inori and share price at that time or you will lose customers to buy again.
You will reduce much you will give you a discount customers when customers buy Inori and share at that time or will you discount to customers to buy the next time.