3.2 customer's quality criteria. The criteria of customer engagement is to assess whether an organization have a way to determine target customer. There is a database of customers in order to bring such information used to bind customers to meet and establish good relationships with the customer continues to use the service with an organization continuously. And to study business marketing that affect organizations to bring information into your marketing plan, including managing customer complaints by organizations to analyze the causes. Corrective action and prevent complaints received from customers.
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