Two., With market conditions Jewelry in Europe and Asia declined from the previous year, so the company does not achieve the economies of scale in production (Economies of Scale) and the Group has implemented a promotional price (Price Promotion) as well. have to sell gold jewelry which is available margins lower, silver, compared to the same period of the previous year, resulting in a gross profit margin (Gross Profit Margin) decreased from 33.9 percent respectively. 28.4
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