The uncertainty increased economic integration in the ASEAN region in the year 2015 to prepare for what will happen in the future is a challenge even to a company that is well prepared, then they.Even ASEAN 2015 nudge came much closer The market is filled with predictions, comments. Different opinions and to convince that the Member countries are ready enough? The view from most of the sound, which is widely agreed that the ASEAN region thon flood will play an important role in increasing the world economy for years to come, and with good reason that ASEAN has potential to grow this Nielsen has estimated GDP growth in products.The South East Asian region, which is almost 7 percent higher per year in another ten years ahead by a population consisting of this region of 600 million people in the population that are mentioned above. There is a widening and growing group of middle-class people trying to nudge the financial status to a higher level. While the middle class consumers in Asia are roughly 30 percent of all middle-class populations in the world, in another ten years ahead it will increase more than 50 percent of the middle-class population all over the world, which is the quantity of consumption.More than 2 trillion u.s. dollars from the ratio of the population in South-East Asia only. While middle-class populations, widening. They are more ambitious and try to find a chance to get Premium or better proposals, which represent a higher social status.ในทางกลับกัน ภูมิภาคนี้จะมีผู้บริโภคที่มีฐานะร่ำรวยเพิ่มขึ้น ซึ่งมีการใช้เงินและใช้จ่ายเป็นจำนวนมากกับทุกสิ่ง ไม่ว่าจะเป็นการเดินทางและพักผ่อนจนถึงสินค้าฟุ่มเฟือย อาหารชั้นเลิศ รถยนต์และอสังหาริมทรัพย์ ทั้งนี้ในปี 2020 การใช้จ่ายทั่วโลกกับสินค้าฟุ่มเฟือยนั้นคาดว่าจะมีปริมาณเพิ่มขึ้นร้อยละ 20 เป็นปริมาณประมาณ 1.2 ล้านล้านดอลล่าสหรัฐ ซึ่งการเจริญเติบโตนี้ส่วนใหญ่จะมาจากเอเชีย สำหรับเอเชียตะวันออกเฉียงใต้ ทางนีลเส็นประมาณการว่าผู้บริโภคที่ร่ำรวยจะมีปริมาณเพิ่มขึ้นเป็นสองเท่าระหว่างปี 2013 และปี 2020 และปริมาณการใช้จ่ายกับสิ่งที่ไม่จำเป็นจะเพิ่มขึ้น 5 เปอร์เซ็นต์ต่อปี ซึ่งเทียบเท่ากับจำนวนเงินที่เพิ่มขึ้น 100 พันล้านดอลล่าสหรัฐIn addition to the growth of the middle class population and people with as rich. An overview of the positive growth in Southeast Asia makes this region consumer confidence index levels in the highest group in the world. With three of the ten countries with the most confidence indices in the world comes from Southeast Asia.In order to accommodate the wave of change to the consumers. Investment in the field of infrastructure. Construction is important to create a solid foundation for the Business Development Bank estimates that The Asian countries in ASEAN. There is a need to invest in the infrastructure in various formats in the year 2020, more than 500 million dollars, and these things are very important in creating a business environment that is attractive and interesting.At present, the changes that occurred from the agenda of ASEAN. As a result, organizations can perform both in the region and across Southeast Asia, through various methods, which opens the way for new performance. Choices and better opportunities.But the challenge often comes with opportunities for anyone doing business in the region. Competition will increase in future years. Because many large foreign companies, a global approach, to the Southeast Asian market to expand their performance. In addition to it. When obstacles to doing business are being deleted. It means that new competitors are not familiar, it will begin to emerge into more visible. On the contrary, transnational corporations are prepared to cope with the competition from Giants in Asia, which began its journey in front of the market outside of Asia, where they begin to grow and the pace of their traditional market.In order to be successful in the ASEAN region. Which is both unique and sophisticated. The company must have the knowledge and confidence to make a decision fast and knowledgeable. ASEAN 2015 start and accelerate change throughout the region, so it is important to think ahead and prepare for the future. By placing an effective strategy, it is necessary for any company and can also retain awareness and preparedness to cope changes before it arrives, it will win in the end.
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