If linking of stimuli is associated with the product. And are repeated frequently. So that consumers become familiar and will not affect the purchase
, however, may be linked to something that does not relate to the product, such as the new brand. May be linked to the item name to create a sense of optimism as a popular actor. Although not related to the products, but consumers often have the feeling positive influence on modern aesthetics, so it tends to feel good about the brand as well.
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