Factors influencing the decision to use the service. Found that the marketing mix factors both 4 aspects including product, price, place and promotion by staying in the agree and agree. The average 4.37 4.22 4.20 4.14 respectively, considering the side products in the level, agree to all of these. The menu selection of the burgers, fried chicken, the highest, the price, the price appropriate to the quality, the most in place. The atmosphere and decoration of the store and the cleanliness of the store, the most and the promotion. There is accumulating points from the membership card to the benefits, the most on the average พิจารณาราย such topics found. In terms of product average as much as possible. And the factors of influence were the promotion"s 4.14 were agreed, respectively.
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