The symbol of the leaders is another concept that many organizations to create a national leader, according to the source, or DNA that varies in each organization can be considered as a set of capabilities from the analysis of the customer's needs. The employees and the management's expectations.Therefore, The leaders therefore does not take into consideration just demands from within the organization only. But I have to come from external demand as the main factors that affect the Organization's goals and achievements. Can be seen that the differences of Brand Leadership with leaders that were most commonly mentioned (Traditional Leadership) is a Leadership Brand focuses on building leaders by analyzing the requirements of external organizations (Outside In), while the Traditional Brand as leaders by analyzing the needs of the people within the organization only. (Inside Out)
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