This study aims to behavior consisted of two customers to purchase a specific brand of Tesco Lotus. Branch entrance Wong khet bang phlat, Bangkok, and to compare the consumer's decision to buy a specific brand of Tesco Lotus. Branch House entrance Khet bang phlat, Bangkok by classification according to population characteristics and the factors providing a sample used in this study is that consumers buy Tesco Lotus Charan sanit Wong branch. Khet bang phlat, Bangkok The number of 240 people, a tool that is used to store data as a query. T-test F-test value test and plurinational regression analysis
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