Squirt
Owner: Dr Pepper Snapple Group
Launched: 1938
Distributed nationally, this grapefruit soda is actually preparing for a "big marketing push," according to a spokeswoman. Launching before the end of the year, it will include radio and out-of-home on the West Coast, as well as a co-packaging partnership with Jose Cuervo. A packaging redesign is also planned. The brand ranks among the top 25 carbonated soft drinks, at number 25.