AFTER YEARS of struggling with its core business of women's clothing, MKK Thailand is diversifying into the food industry with its new Go Go Restaurant subsidiary.The company bought the franchise of Teddy's Bigger Burgers, a full-service premium burger restaurant based in Hawaii. The restaurant will target middle-to-high-income young adults in urban areas.
Go Go Restaurant has invested more than Bt30 million on the opening of its initial two Teddy's stores. The first one, at Gateway Ekamai, is scheduled to open tomorrow, and the second branch at Central Plaza Pinklao is expected to start operations at the end of this year.
"We have been suffering from a slowdown in the apparel market for more than four years," Wongrat Orrattanachai, purchasing and accounting director of MKK Thailand, told a news conference yesterday.
The company is the owner of the Mikiko, Matha Orleans, veroniQa, O R Design, and Orella clothing brands.Because of the ongoing economic sluggishness, the company closed down more than 20 stores early this year, for a total of more than 50 outlets being terminated since 2011. The company now has around 156 stores of those brands, she said.Revenue has dropped by more than 50 per cent from Bt400 million four years ago to last year's Bt180 million. Before 2011, the company was enjoying average annual revenue growth of about 20 per cent.
Faced with these realities, Wongrat decided to establish Go Go Restaurant in order to compete in the premium burger market and spread the risks of doing business amid the poorly performing apparel market.
The restaurant company was established at the beginning of this year, with Wongrat owning a major share and serving as managing director.
People are interested in eating out more than in the past, and there are not many competitors in the premium burger market, she said.
The restaurant venture is expected to bring in full-year revenue of around Bt48 million next year. The company plans to spend more than Bt50 million to have at least eight branches by 2017.
AFTER YEARS of struggling with its core business of women's clothing, MKK Thailand is diversifying into the food industry with its new Go Go Restaurant subsidiary.The company bought the franchise of Teddy's Bigger Burgers, a full-service premium burger restaurant based in Hawaii. The restaurant will target middle-to-high-income young adults in urban areas.Go Go Restaurant has invested more than Bt30 million on the opening of its initial two Teddy's stores. The first one, at Gateway Ekamai, is scheduled to open tomorrow, and the second branch at Central Plaza Pinklao is expected to start operations at the end of this year."We have been suffering from a slowdown in the apparel market for more than four years," Wongrat Orrattanachai, purchasing and accounting director of MKK Thailand, told a news conference yesterday.The company is the owner of the Mikiko, Matha Orleans, veroniQa, O R Design, and Orella clothing brands.Because of the ongoing economic sluggishness, the company closed down more than 20 stores early this year, for a total of more than 50 outlets being terminated since 2011. The company now has around 156 stores of those brands, she said.Revenue has dropped by more than 50 per cent from Bt400 million four years ago to last year's Bt180 million. Before 2011, the company was enjoying average annual revenue growth of about 20 per cent.Faced with these realities, Wongrat decided to establish Go Go Restaurant in order to compete in the premium burger market and spread the risks of doing business amid the poorly performing apparel market.The restaurant company was established at the beginning of this year, with Wongrat owning a major share and serving as managing director.People are interested in eating out more than in the past, and there are not many competitors in the premium burger market, she said.The restaurant venture is expected to bring in full-year revenue of around Bt48 million next year. The company plans to spend more than Bt50 million to have at least eight branches by 2017.
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AFTER YEARS of struggling with its core business of women's clothing, MKK Thailand is diversifying into the food industry with its new Go Go Restaurant subsidiary.The company bought the franchise of Teddy's Bigger Burgers, a full-service premium burger restaurant based in Hawaii. Restaurant Will the Target MIDDLE-to-Young High-income adults in Urban areas.
Go Go Restaurant has invested More than BT30 million on the initial opening of ITS Two Teddy's Stores. The First one, at Gateway Ekamai, is scheduled to open Tomorrow, and the Second Branch at Central Plaza Pinklao is expected to Start Operations at the End of this year.
"We have been suffering from a Slowdown in the APPAREL market for More than Four. years, "Wongrat Orrattanachai, purchasing and accounting Director of MKK Thailand, told a News Conference Yesterday.
The Company is the owner of the Mikiko, Matha Orleans, VeroniQa, OR Design, and Orella Clothing Brands.Because of the ongoing Economic sluggishness, the. company closed down more than 20 stores early this year, for a total of more than 50 outlets being terminated since 2011. The company now has around 156 stores of those brands, she said.Revenue has dropped by more than 50 per cent from Bt400 million. four years ago to last year's Bt180 million. Before 2011, the Company was enjoying average Annual revenue growth of About 20 per cent.
Faced with these realities, Wongrat decided to establish Go Go Restaurant in Order to compete in the premium Burger market and spread the risks of doing business Amid the poorly performing APPAREL. market.
The Restaurant Company was established at the Beginning of this year, with Wongrat owning a Major share and Serving As Managing Director.
People are interested in eating out More than in the Past, and there are not many competitors in the premium Burger market,. She said.
The Restaurant Venture is expected to bring in full-year revenue of Around BT48 million next year. The company plans to spend more than Bt50 million to have at least eight branches by 2017.
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AFTER YEARS of struggling with its core business of women 's clothing MKK Thailand, is diversifying into the food industry. With its new Go Go Restaurant subsidiary.The company bought the franchise of Teddy 's, Bigger Burgers a full-service premium. Burger restaurant based in Hawaii. The restaurant will target middle-to-high-income young adults in urban areas.
.Go Go Restaurant has invested more than Bt30 million on the opening of its initial two Teddy 's stores. The, first one at. Gateway Ekamai is scheduled, to, open tomorrow and the second branch at Central Plaza Pinklao is expected to start operations. At the end of this year.
. "We have been suffering from a slowdown in the apparel market for more than years four, Wongrat." Orrattanachai.Purchasing and Accounting Director of, MKK Thailand told a news conference yesterday.
The company is the owner of, the Mikiko. Matha Orleans veroniQa O R,,, Design and Orella clothing brands.Because of the ongoing economic sluggishness the company,, Closed down more than 20 stores early this year for a, total of more than 50 outlets being terminated since 2011.The company now has around 156 stores of those brands she said.Revenue, has dropped by more than 50 per cent from Bt400. Million four years ago to last year 's Bt180 million. Before 2011 the company, was enjoying average annual revenue growth. Of about 20 per cent.
Faced with, these realitiesWongrat decided to establish Go Go Restaurant in order to compete in the premium burger market and spread the risks of. Doing business amid the poorly performing apparel market.
The restaurant company was established at the beginning of this. Year with Wongrat, owning a major share and serving as managing director.
People are interested in eating out more than. In, the pastAnd there are not many competitors in the premium, Burger market she said.
The restaurant venture is expected to bring. In full-year revenue of around Bt48 million next year. The company plans to spend more than Bt50 million to have at least. Eight branches by 2017.
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