Mazda needed a change and Doner was

Mazda needed a change and Doner was hired. A slogan for “Get In. Be Moved.” was soon developed.

Simple but Powerful. Protegé, Their first challenge was to reposition the Protegé, Mazda’s subcompact model for the 1999 model year.
Besides the commercials, a major push on the Internet where ads led visitors to the Protegé section of Mazda’s web site, which was created by CKS Group, Mazda’s interactive agency. This IMC program developed by Doner was highly successful in repositioning the Protegé and attracting younger buyers.

Protegé sales increased 33 percent in the fourth quarter of 1998 and nearly 12 percent in 1999.

The Protegé campaign prompted Mazda to use the “Get In. Be Moved” as it overall branding theme and tagline for various other models’ In 1999 when a new group manager for brand strategy and communications was hired she felt that Mazda’s “Get In. Be Moved” tagline was still a weak in brand position.

With the introduction of “Zoom-Zoom” as a new direction for marketing, Mazda was on a new track.

ผลลัพธ์ (อังกฤษ) 2:

Mazda needed a change and Doner was hired. A slogan for "Get In. Be Moved. "Soon was developed. Simple but Powerful. PROTEGE, Their First Challenge was to reposition the PROTEGE, Mazda's subcompact Model for the the 1,999th Model year. Besides the Commercials, a Major Push on the internet where ads LED Visitors to the PROTEGE section of Mazda's Web Site, which was Created by CKS Group,. Mazda's interactive agency. IMC Program developed by Doner this was highly successful in repositioning the PROTEGE and attracting younger buyers. PROTEGE the Fourth Quarter Sales Increased 33 percent in in 1998 and nearly 12 percent in 1999. of The PROTEGE campaign prompted Mazda to use the "Get In. Be Moved "as it overall branding theme and tagline for various other models' In 1999 when a new group manager for brand strategy and communications was hired she felt that Mazda's" Get In. Be Moved "Tagline was still a weak position in Brand. With the Introduction of "Zoom-Zoom" as a New direction for Marketing, Mazda was on a New Track.

ผลลัพธ์ (อังกฤษ) 3:

Mazda needed a change and Doner was hired. A slogan for "Get In. Be Moved." was soon developed.

Simple but Powerful. Proteg, cafe, Their first challenge was to reposition the Proteg é Mazda ', s subcompact model for the 1999 model year.
Besides, the commercials. A major push on the Internet where ads led visitors to the Proteg é section of Mazda ', s Web site which was created by CKS. Group.Mazda 's interactive agency. This IMC program developed by Doner was highly successful in repositioning the Proteg é and. Attracting younger buyers.

Proteg é sales increased 33 percent in the fourth quarter of 1998 and nearly 12 percent in 1999.

The. Proteg é campaign prompted Mazda to use the Get In. "Be Moved. "As it overall branding theme and tagline for various other models' In 1999 when a new group manager for brand. Strategy and communications was hired she felt that Mazda 's "Get In. Be Moved." tagline was still a weak in brand, position.

With the introduction of "Zoom-Zoom." as a new direction, for marketing Mazda was on a new track.