1. the Credibility, reliability, both of who sent the message, as well as the method of sample present (think of the instructor, data on a regular basis. Participants will begin to doubt in everything the instructor speaks).2. the situation in context, Context or environment at the time of the communication (chat, phone chat, in cinema: it's no show do not know). Context, as well as the practice of sending a message of what to expect from a recipient (both River crab, crab balls, teaching ").3. Content content should fit with the ability to recognize and interpret in accordance with beliefs and attitudes in social and cultural systems of the recipient (the doctor: medical terminology used to describe a patient listener. Patient: what?!?!)4. Clarity clarity By the body of the message should be understandable and unambiguous (if the substance is subject to controversy, says that there is no evidence of this yet. Don't speak to the positive cycle.)5. the potential Capability to send and receive message which differ (soft sounds to teach students who are. ลังง่ WONG, the doctor describes a patient with a tribal language, Thailand at the hearing to listen to).6. Channel select the channel using the channel proper and consistent with the lifestyle of the recipient, the substance that is to listen to a sermon by treating her target audience (that measure may not be the best way to teach medical ethics. 7. Consistency & Continuity continuity and consistency Communication should be a continuous process, which may be the original substance through which alter or modify the description of the substance to retain consistency of the essence of the substance.
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