Cultural factors. The most fundamental factor in determining the needs and behaviors of human beings, such as religion, education, beliefs, also including most behaviour accepted within society which one particular society, which affect the behavior of customers who will not choose hotels that don't have products and services that conform to the culture of our customers completely, such as a Muslim will not use the services of the hotel, no food for Muslims, services provided, etc.Social factors. A related factor in daily life and to influence the behaviour of the customer's decision to use hotel, which consists of a reference group, a family, a role, and status of the buyer.
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