Research The study used a smart phone capability of the new generation. In Bangkok The purpose is to study the use of a new generation of smartphones. To explore the importance of users with smart phones. To explore the use of the smart phone
of this research is to focus on the qualitative data collection (qualitative. research) process research Data were collected from questionnaires or documents. The sample used in this study population, staff, students and the general total of 200 people to analyze data were percentage (Percentage) Average (Mean), standard deviation (Standard Deviation)
results showed that (1. ) The analysis of individual factors as gender, age, monthly income, occupation, marital status and behavior of your mobile phone, smartphone population, staff, students and guests in Bangkok found that overall there is no relevance, it may be because conditions. Environmental factors, such as current economic conditions, characteristics of the individual (2) Analysis of the data on the habit of using mobile smart phone of the population, personnel, students and guests in Bangkok found that overall, most are. relationship in a positive way And to provide the highest correlation is due to the current product. Phone smart phone product development. To compete with competitors which currently is growing and extremely competitive. Therefore, manufacturers focus on product model, so keep an anachronism.
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