1. The importance of play and smart phones
on smart phones become a factor in the everyday life of Thailand. And there are many that can make land more easily. The current rate of smart phones in the 36% and continues to grow steadily by the 3rd quarter of 2556 with a new record. The increase of 29.1%, up from 7.1 million to 8 million Telenor telecom providers. Global information and media The Survey by TNS Mobile Life 2013 on the use of mobile phones. The participants surveyed 38,000 people from 43 countries and conducted during the day November 20, 2555 until February 4, 2556 at the Thailand found that most want to own a smartphone. Though mobile phones are important devices to access the digital world more easily. But most do not have a connection to the internet service provider's network, the mobile phone has only 39% of such use. The rest is connected to the Internet via Wi-Fi and attractive is because smart phones are cheaper, starting today, found that 56% did not use mobile phones to connect to the Internet. May be used for other functions such as camera, music, etc., consumers in Thailand to focus on the brand of cell phone. Compared with consumers from other countries. The survey has identified 18 factors that consumers around the world, regardless of when your phone's battery life and price. Brand and size, screen quality, camera quality, memory, sound design, ease of use. operating system Network Service Providers Channel connectivity to the Internet. Customized forms applications. A variety of application options. The ability to connect to a PC. And the ability to sync via the cloud service. By consumers in Thailand to focus on the brand of your mobile phone, rather than the global average is 30 points Part of the price is what consumers in Thailand attention down slightly, signaling the brand. Mobile phone manufacturers and network providers that. "Thailand is a market demand for premium brands."
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