Oral Care War Spilled boiling hot Colgate deep penetration Send 'Plug Ice' shake the throne Listerine Marine. Vying for the number one wash a game 'Colgate' brand expert in the oral cavity. To flag three leading products, namely toothpaste, toothbrushes, mouthwash and oral battleground in our homes worth over 8,000 million baht, consisting of three major categories of products, toothpaste, toothbrushes and mouthwash. Since this is a race heated up even the race of its three groups is fierce throughout steadily each year that sending Message 'We are a leader in your mouth' from Rick Riccardo Ricci. Managing Director of Colgate - Palmolive (Thailand) Co., Ltd. officially recently considered a signal to all competitors in the third stage of the so-called. All players must camp fully mobilized to defend their own space as much as possible. Especially in view of the 'Listerine Marine' is considered a piece of bone for the purpose of Colgate. He is also the only player in position number one of the mouthwash market. And even this stage it is worth 1,400 million baht less than the market toothpaste with a toothbrush that is worth more than 5,000 million baht and 2,200 million baht respectively. But that still does not make Colgate oral care market leader, announced a full body. Even today, the collection will have a specialist in oral products. And win to win, then second division it 's one mouthwash champion at the 'Colgate' waiting it comes to behavioral health care oral consumer home today to find that Thailand has the solution. Gargle only 35%, but down deep to use every time you brush your teeth. The survey identified There are figures that only 30% of the consumption rate is still very low compared with the current share of about 97% of the toothpaste is out of the stage, this is the first. Despite the advantages of branding and familiar taste to consumers before. It is extremely important to the marketing of products that must be taken by mouth. But there were no guarantees that will allow it to retain its leadership position with a chance to see from the numbers above. Colgate brand toothpaste and toothbrushes victorious from the market then. Resolve to fight this market again. By Hope Education in oral health care. The liquid rinse the mouth through the brand 'Colgate's Deluxe' (Colgate PLAX), which grants access to market products for the oral stage three fully the Awareness Stage 1 and toothpaste. Stage 2 teaching brushing by pouring 135 million baht budget for Alonso's switch from brand Colgate TOTAL Cup Deluxe is Colgate's deluxe officially on the year before. At this time to catch up entirely new interior - exterior. Which is to increase from two recipes are five recipes are fresh mint, peppermint, mint, herbs, over and scrapped Sensitive request back to the market gargle of Colgate. In the many years before that players have to send products to compete for a long time. They've scored 20% higher than a second behind Listerine Marine. But the focus on toothpaste and toothbrush is. Neglect the mouthwash market. As a result, the number of Colgate in this market began to decline steadily. And the numbers just 1%, but it seems that Colgate will not trouble me much. This may be in part because the mouthwash has a very small value and growth. But the Education Sub continued marketing of Listerine Marine. Endowed with a full entry of 'Cisco Systems to' brand under the shadow of the network Lion was about 4-5 years ago, which came in at No. 1 offense 'Listerine Marine. 'At present it is under the supervision of Camp Johnson and Johnson type called fully in all aspects. By beating weaknesses spicy flavor. Stagger out until the last one. Doreen retreated mildly flavorful recipe comes close to this weakness with the potential of the players that deserve more. The amount of money thrown together by a landslide. To be used in marketing and communication with consumers. The mouthwash is growing steadily blossomed. The year before, an increase of 25%, and that is one reason that makes Colgate. Players who ignore this product. Must turn their brands into the mold and stock market seriously again. And this is the origin of the Marine Branch Roofing Colgate's deluxe officially the year before. Thailand, which is the first in Asia. The countries of Latin America and Europe, including Australia, Andrea Alonso switches to the first page, and the first step in the re-roofing Branch of Colgate's flux in recent years, just over a year, this camp can. Grab a share of up to 16% as the number 2 instead of a single item to drop to number three with a share of around 8%, while also helping the overall market grew by 25% with the conventional market is. Just grow 10-15% 'Cup Deluxe Iceland 'recipe shake the throne Listerine Marine for the market this year. Colgate offensive intensity level. With the price formula at 6 'Cup Deluxe Ice' out attack competitors. If you look at the money that Colgate invest up to 120 million baht to launch anti - at Valley Gul Ratanarak presenter then. I believe that this formula should be highlighted that helps build momentum to competitors, not least from an energy point of sale. 'The extreme cold Reduce the accumulation of plaque and stains plaques for up to 12 hours' even a form of communication through commercial properties including protection lasting up to 12 hours without gargle frequently throughout the day. I will answer 'To breath a fresh', consumers need first. And send a shock to a single item to full. Like the Colgate began Marie Curling Club last year. This pendant was extremely callous in Cisco Systems to Japan's new Cherry Blossom Care innovative formula Quik extract smell the cherry blossoms. Which helps stop bad breath fast. And gargle frequently to take in the situation. But the move up to number two after just one year, it's wavy agency has assured that the Messenger of Colgate in.
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