Having a budget price.Because it was produced in quantity. The product packaging, flat box with design furniture, as well as the disassembly V. customers can take to make itself at home makes IKEA able to reduce the cost of many different aspects of labor, freight and storage. The design of an item in each of the parts that can be packed into a flat box. Item prices are cheaper competitors, which would mean that the customer will receive is that customers can purchase items at affordable prices and to be able to make use of a variety of causes and reduce the waste of money to buy several pieces of furniture. Therefore, this proposed strengths markedly through the featured price tags, and attract the eye. The price is not high, so most people can buy IKEA's products. this concept makes it possible for people with low income to moderate income can take ownership of the furniture design, simple but stylish Scandinavian design is not difficult.
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