The strap line of Virgin Atlantic's

The strap line of Virgin Atlantic's new campaign 'Flying in the Face of Ordinary', is less of an advertising slogan, and more of a company philosophy. To prove it's not just a saying, but a belief the airline took to the streets of various East Coast cities to brighten up an otherwise grey and rainy day. Scouring the internet using social networking site twitter, they hunted for @VAAintheUSA followers to provide them some one-on-one attention to add a splash of colour to their lives. Virgin cabin crew headed to the streets in a bright red branded mini. Some people received cupcakes, one a bright red poncho, and others had anything from a pair of hunter boots to bright red scarves and mittens, and they even brought a packed lunch to one worker in a furniture show room.The campaign has been a great platform for the interactive nature of Twitter and showcases how it can actually relate into immediate marketing success. One blogger, who experienced the campaign first hand, receiving 100 cupcakes for him self and his work team said "If the goal of this program was to make an impression with the culture of Virgin Atlantic and make people want to fly with them, it has certainly worked... I will definitely choose Virgin Atlantic for my future travels

The strap line of Virgin Atlantic's new campaign 'Flying in the Face of Ordinary', is less of an advertising slogan, and more of a company philosophy. To prove it's not just a saying, but a belief the airline took to the streets of various East Coast cities to brighten up an otherwise grey and rainy day. Scouring the internet using social networking site twitter, they hunted forVAAintheUSA followers to provide them some one-on-one attention to add a splash of colour to their lives. Virgin cabin crew headed to the streets in a bright red branded mini. Some People Received Cupcakes, One a Bright Red Poncho, and others had anything from a Pair of Hunter Boots to Bright Red scarves and mittens, and they Even brought a Packed Lunch to One worker in a Furniture show Room. The campaign has been a Great. platform for the interactive nature of Twitter and showcases how it can actually relate into immediate marketing success. One blogger, who experienced the campaign first hand, receiving 100 cupcakes for him self and his work team said "If the goal of this program was to make an impression with the culture of Virgin Atlantic and make people want to fly with them, it has. certainly worked ... I will definitely choose Virgin Atlantic for my future travels.

The strap line of Virgin Atlantic 's new campaign' Flying in the Face of Ordinary ', is less of an, advertising slogan and. More of a company philosophy. To prove it 's not just a saying but a, belief the airline took to the streets of various East. Coast cities to brighten up an otherwise grey and rainy day. Scouring the Internet using social networking, site twitterThey hunted for @ VAAintheUSA followers to provide them some one-on-one attention to add a splash of colour to their, lives. Virgin cabin crew headed to the streets in a bright red branded Mini. Some people received cupcakes one a, bright, red poncho. And others had anything from a pair of Hunter boots to bright red scarves, and MittensAnd they even brought a packed lunch to one worker in a furniture show room.

The campaign has been a great platform for. The interactive nature of Twitter and showcases how it can actually relate into immediate marketing success. One, blogger. Who experienced the campaign, first handReceiving 100 cupcakes for him self and his work team said "If the goal of this program was to make an impression with. The culture of Virgin Atlantic and make people want to fly with them it has, certainly worked... I will definitely choose. Virgin Atlantic for my future travels.