To speed up operations in the United Kingdom and overseas markets, Costa Coffee stores maintain the customer relationship management strategies to achieve growth. Costa Coffee Club card available to customers in the United Kingdom market, with the help of other organizations, i.e., the "Givex", which is also known as loyalty programs. Registration is necessary to use and protect cards. Every time a customer purchases any product needed to swipe the cards in Costa coffee. Tracking customer behavior at the price of making the appropriate product promotions, deals with the overall lead, and Costa and Givex ' ' in this procedure, the Costa can know steps to maintain customers by providing quality services, it is recognized that almost all the legs.Yabat coffee want when they go to the Mall Costa Coffee card system to another Luton is located in the Costa coffee at a point when the customer does not have a card, the cards they have, the point card. For every customer who buys the item gets the point and after a period of time, these points will accumulate until they are able to buy the products Costa.
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