From education The behavior to use e-commerce for the tourism industry of the University students of Ratana imposed objective research, analysis, and reporting. 1. To study the behavior and use of electronic commerce for the tourism industry of the University students of Ratana 2. A comparative study of the behaviors used to e-commerce for the tourism industry of the University students of Ratana by personal factors. 3. To study the factors related to the behavior to use e-commerce for the tourism industry of the University students of Ratana in the study is quantitative research. Ratana Bundit University student number of 100 people using a questionnaire (Questionnaire) is a tool for collecting data, and then analyzed with descriptive statistics including linear frequency distribution per cent, average and standard deviation. : T-test, F-test, One Way ANOVA test double differentiation by Scheffe test method and its relation with Correlation statistics at the statistical significance level 0.1 research
.Using e-commerce for the tourism industry of the University students of Ratana made the most studies using factor level e-commerce tourism of the University students of Ratana. In the intermediate (average 3.65) when considering the case of sequential, so that average is, the goods and services in the many levels of involvement (average 3.70) for transporting the correspondence is very involved (average 3.67) to transport and to facilitate greater participation levels (average 3.67) secondary. The detail and quality in participation levels high (3.57 average), respectively.
.The test results include age, gender, personal factors, assumptions, level of education, Faculty of education, there are not that different to use e-commerce for the tourism industry of the University students of Ratana. Do not differ from one another and Ratana Bundit University student's are different. Factors using e-commerce tourism product and factor services, correspondence and detailed information on the quality of transport. There is a positive relation to use e-commerce for the tourism industry of the University students of Ratana statistical significant. 0.1
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