Marketing Strategy
Analysis STP
S-Segmentation: A group of people who like to drink coffee and eat cake
T-Target: A target market is focused on consumer purchasing power is moderate to high. Students may work or even a business traveler who wants to relax. Or are looking for a pleasant atmosphere, clean and comfortable while working or reading
P-Positioning: coffee shop is in the middle of the market. But the focus impress consumers from decorative atmosphere and a friendly and attentive service. For those who want to relax in the ambience sitting reading a book. No hustle Which is in the middle towards the high.
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