As consumers around the globe spend

As consumers around the globe spend more time on social media of all kinds, it is inevitable that some of their posts and comments relate to what they are going to do at the mall and what products they like. Many consumer-oriented companies have already responded to this shift by setting up Facebook fan pages or Twitter feeds. These can be great ways of engaging with and influencing customers, especially since the individuals on a social networking site are usually connected to other individuals whom they trust and respect. So, in the best case, a company that has something appealing to sell can, through an initiative involving social media, provide an impetus far superior to traditional advertising—recommendations from the most influential people of all, the prospective buyer's friends and family.

As consumers around the globe spend more time on social media of all kinds, it is inevitable that some of their posts and comments relate to what they are going to do at the mall and what products they like. Many consumer-oriented companies have already responded to this shift by setting up Facebook fan pages or Twitter feeds. These can be great ways of engaging with and influencing customers, especially since the individuals on a social networking site are usually connected to other individuals whom they trust and respect. So, in the best case, a company that has something appealing to sell can, through an initiative involving social media, provide an impetus far superior to traditional advertising-recommendations from the most influential people of all, the prospective buyer's friends and family.

As consumers around the globe spend more time on social media of all kinds it is, inevitable that some of their posts and. Comments relate to what they are going to do at the mall and what products they like. Many consumer-oriented companies have. Already responded to this shift by setting up Facebook fan pages or Twitter feeds. These can be great ways of engaging with. And, influencing customersEspecially since the individuals on a social networking site are usually connected to other individuals whom they trust. And respect. So in the, best case a company, that has something appealing to sell can through an, initiative involving social. Media provide an, impetus far superior to traditional advertising - recommendations from the most influential people, of allThe prospective buyer 's friends and family.