The recession in 2008-2009 hit hard on Logitech 's business for the fiscal, year 2010 sales were $2.0 billion down from,, $2.2 billion in fiscal 2009. Operating income was $78 million down from, $110 million the previous year. Net income was. $65 million ($0.36 per share), compare to $107 million ($0.59 per share) in the prior year. Gross margin for fiscal 2010 was 31.9% compared to restructure its workforce. In early 2009 Logitech reduced its salaried workforce globally by 15%
Logitech s. ' Stock price spiked to $40 in, late 2007 as a result of record sales and profits from its successful launch of iPod-capable. Peripherals Its peripherals-speakers dock, iPod, and headphones-made the, increasingly popular IPod easier to use.
In, 2009Logitech 's operating margin, was 5.15% far below its 2007 hight of 12% due to increasing price competition.
Logitech. Did not issue dividends to shareholders so that it could reinvest its net income back into research and development and. Product advertising as well, as have it available for, strategic acquisitions causing a continuous cycle.
.Logitech outlined specific financial objective that it sought to achieve. It wanted to achieve sales growth between 13%-19% and. A gross margin between 32%-34%. Logitech also intended to invest 5% of its sales revenue in R & D and 12%-14% in, marketing. By continuously investing resources in research, and developmentLogitech took a strategic approach to maintaining long-term growth and profitability.
.
การแปล กรุณารอสักครู่..
