This research aims to study the decision to buy a mobile phone user's iPhone in sripatum University, Chonburi by factors that are expected to have the purchase amount to purchase mobile phones iPhone contains. Personal factors. Factors that affect consumer salary to buy mobile phones and best marketing (4P), the composition of a sample that is used in the research are used in sripatum University, Chonburi used mobile iPhone 30 and use it as a tool for collecting information and data to be processed.
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