Three quarters of a century on from launch, Nestlé KitKat continues to be a recipe for success. Consumers will not find exactly the same recipe in each country, but KitKat has the same fundamentals; the perfect balance of chocolate and wafer recipe tailored to meet consumers’ taste worldwide.
This is then combined with consistent branding and great communication to the customer with our famous ‘Have a break, have a KitKat.’ advertising line. These are the secret ingredients for KitKat’s on-going success.