Purpose: This article studies, from the perspective of relationship marketing, the loyalty behavior of industrial customers in the context of an industrial cluster. Loyalty is a key variable for studying long-term relationships between firms.
Purpose: This article studies, from the perspective of relationshipmarketing, the loyalty behavior of industrial customers in thecontext of an industrial cluster. Loyalty is a key variable for studyinglong-term relationships between firms.
Purpose: This Article Studies, from the Perspective of Relationship Marketing, Loyalty behavior of the Industrial customers in the context of an Industrial Cluster. Loyalty is a Key Variable for studying long-term relationships between firms.
Purpose: This article studies from the, perspective of relationship marketing the loyalty, behavior of industrial customers. In the context of an industrial cluster. Loyalty is a key variable for studying long-term relationships between firms.