This research aims to study the health belief model to prevent risk behaviors, HIV infection of higher education students in the University of the State of Phitsanulok province. This research study from a sample of the population used in the research is that the students in all three State University University 31, 468. The people that determine the sample size using the formula of the Yamane. appropriate samples from naresuan University. Pibulsongkram rajabhat University and the Phitsanulok Campus University of Lanna (rmutl) The number of people, randomly selected from a population of 395 by each University. Naresuan University was as follows: 232 people pibulsongkram rajabhat University 147 University Lanna (rmutl) Phitsanulok campus 16 researchers collect data manually during March to April in which 2559 tool used to collect the data as a query. 25 stats that are used in the data analysis include percentage value, standard deviation and correlation values. Research has found that higher education students in the State University in Phitsanulok province. Recognized data by health belief scheme is included in most levels (S.D. = x = 4.36, .348 ̅). Keywords: health belief model plan, protection, risk behaviors, HIV infection, higher education students.
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