That is, if the goods and services received by the lower expectations. Will cause dissatisfaction. However, if the results obtained from the products and services that meet their expectations, they will give satisfaction.
That is, if the results obtained from the goods and services lower than expectations. Is not satisfied. But if the results obtained from the goods and services that meet the expectations it would cause satisfaction.
In other words, if the results are from goods and services that will be lower than expected, but if the results are not satisfying goods and services that have been received from directly to the expectations it would satisfy