In, this paper we study the relevance of Hall and Hofstede 's
works to the web design beyond traditional domain areas
like. E-commerce and, advertising. Existing theories explain
how design may be affected by, cultural differences and we
explore. How those differences can be seen in the
government website design across Brazil Russia,,,, India
China and US. We describe. Our findings confirming that
.Differences exist more so, between China and US than the
rest and point, out where cultural theories fail to explain the
results,, In particular, for Brazil Russia and India and finally
focus, more on the differences between China and US.
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