There are ethical issues for CRM to

There are ethical issues for CRM to be its responsive. CRM relates to collecting and using customer database, (Ontario, 2013) so by using those information organisation needs ethic not to public the information and storing them privately. Organisation must regard customer's information. (McKinley, 2013) The goal of CRM is make customer loyalty, as the result the organisation must concerns about customer service. Great customer service leads to customer satisfaction. When customers are satisfied, they come back and purchase again, and that is customer retention. Otherwise organisation gains more profits from the existing customers and may generate new customer by the power of word of mouth of loyal consumers. (Libitz, 2009) Besides, loyal customers not only spread positive word of mouth but also indirectly creates the positive workplace environment to employee. (Bsi, 2014)

There are ethical issues for CRM to be its responsive. CRM relates to collecting and using customer database, (Ontario, 2013) so by using those information organisation needs ethic not to public the information and storing them privately. Organisation must regard customer's information. (McKinley, 2013) The goal of CRM is make customer loyalty, as the result the organisation must concerns about customer service. Great customer service leads to customer satisfaction. When customers are satisfied, they come back and purchase again, and that is customer retention. Otherwise organisation gains more profits from the existing customers and may generate new customer by the power of word of mouth of loyal consumers. (Libitz, 2009) Besides,. loyal customers not only spread positive word of mouth but also indirectly creates the positive workplace environment to employee. (Bsi, 2014)

There are ethical issues for CRM to be its responsive. CRM relates to collecting and using customer database (Ontario,,, 2013) so by using those information organisation needs ethic not to public the information and storing them privately. Organisation. Must regard customer 's information. (McKinley 2013), The goal of CRM is make, customer loyalty as the result the organisation. Must concerns about customer service. Great customer service leads to customer satisfaction. When customers, are satisfied. They come back and, purchase again and that is customer retention. Otherwise organisation gains more profits from the existing. Customers and may generate new customer by the power of word of mouth of loyal consumers. (Libitz 2009) Besides loyal,,, Customers not only spread positive word of mouth but also indirectly creates the positive workplace environment to, employee. Bsi 2014 (,).