At present, negative publicity ' is defined as the negative information about the company's financial crisis of the Organization, the security of the product. Environmental issues. Morality and social responsibility of enterprises in major national newspapers, understanding a lot of thought to the potential negative publicity that will influence consumers in other markets rather than the attitude change that is driven by a communication tool. There is also a negative information.More serious consequences when compared to positive information. Therefore, this study focuses on the impact of negative publicity on consumer attitudes towards the company and their brand.
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